Let me take another guess. You’ve put together amazing programs, packages and retreats for your peeps, but you’re not quite getting the response (and sales) you dreamed of.
Am I on the right track? Thought so!
Day in and day out, I see uber-talented entrepreneurs tripping up when it comes to marketing their biz. They’ve got so much to give the world – and yet – only a few people see (and buy) their life-changing offerings. Ugh! Cue my sad face!
It’s time for a marketing makeover, don’t you think?
To get the sales your soul craves, you must be strategic in everything you do. Posting inspirational memes and quotes on Facebook here and there is so NOT what I’m talking about! Rather, ask yourself how you can offer your peeps a steady flow of high-value content uniquely branded and tailored to your message. Now, that’s the stuff that makes for super-duper marketing success!
If you’re ready to majorly amp up your marketing prowess and attract a tribe of sensational (and eager) buyers, ask yourself if you’re making any of these marketing mistakes:
1. Failing to Position & Market Yourself as a Problem Solver
Marketing Mistake #1: Instead of identifying your specific niche and building stand-out solutions to your ideal customer’s pressing problems, you market yourself broadly as a “women’s coach,” “mind body healer” or some other generalist.
Solution: To be wildly successful in the already crowded online world, you must hone in on a specific audience you want to serve and craft offerings that solve their pressing problems! It’s time to get over your hang up that if you focus on some, you’ll exclude others. That’s exactly what you should be doing! Don’t try to serve everyone. That will lead you nowhere you want to go.
If you’re a yoga teacher, don’t just say you help women feel happy & confident through yoga. That’s way too general.
Perhaps you empower women over 50 to turn their fatigue into feeling fabulous through the magic of restorative yoga. Now, we’re talking! With this niche in mind, you can then craft offerings around this focus, including an incredibly energizing restorative yoga retreat for your ladies!
Whatever your focus is, make sure it’s specific and that your marketing sets you apart from all the other yoga teachers out there. After all, specificity sells!
2. Skimping on a Wow-Worthy Website
Marketing Mistake #2: You’ve got a website, but it’s incredibly simple and isn’t really doing anything to boost your business. You just kind of threw it up there and haven’t figured out a way to have it work for you.
Solution: If you want to make a lucrative living as a heart-based entrepreneur, you must have a wow-worthy website! A ho hum online presence will get you ho hum results. A polished and well-positioned website will make you money, honey. It’s just that simple!
Wow-worthy websites are those that have a clear focus, a compelling call to action, and are all about the client! They have branding that reflects who you are as a coach or healer and educate your people all about how you can help solve their problems.
They also reflect who you are in a relatable and charismatic way and DON’T rely on your fancy training and myriad of modalities to establish you as an expert.
Hallmarked by a beautiful and vivid appearance, wow-worthy websites are also easy to read with bold pictures and a color palette that reflects your personality and branding.
Whether you work with a web designed or put your page together yourself, it doesn’t matter. Just make sure it looks expensive (even if it wasn’t!)
3. Lagging on List Building
Marketing Mistake #3: You dedicate your marketing to filling your retreats, programs and packages instead of growing your list of emails and social media followers! You don’t have a list building system in place to consistently attract new peeps to your business.
Solution: If you’re itching to sell out your offerings and have waiting lists for your retreats like we do at Wanderlust Entrepreneur, you need to be a list building machine 365 days a year. And, it’s not as tricky as it sounds! There are endless resources online these days to empower you to set up a list-building system that works around the clock (even while you’re asleep!)
I recommend adding a compelling freebie to your website (a small but mighty giveaway of steaming hot content), which freebie you give away to people that sign up for your email list. You can then drive traffic to your freebie through Facebook ads with as little as spending $5/a day, and watch your list grow right before your eyes!
Without a continually growing list of people to market your offerings to, you can’t make the kind of income you crave. So, make list building your top priority and start setting up a list building system right now. You (and your pocket book) will be so happy you did, love!
Curious to Discover MORE about Retreat Marketing?
Then you’ll DEFINITELY want to check out our “Retreat Blueprint Program” – the industry-leading in-depth training for retreat leaders that will entirely transform how you plan, lead & profit from international retreats.
So what do you get with the Retreat Blueprint Program?
- Access to one year of 26 LIVE coaching classes! (all recorded, just in case you miss one).
- Six course modules you can watch anytime (you have lifetime access to the online course modules).
- Transcripts for each video course module.
- Forever access to our Facebook group and community, where you can share ah-ha’s, resources, ideas, and revelations — AND get answers and support from our team of retreat coaches.
- All our CRAZY bonuses, proprietary forms & worksheets!
- As soon as you register, you can start the online course and work at your own pace.
- You can print out the video transcripts and worksheets if you’d prefer to work offline.
- And you’ll get our liability forms which you need to protect yourself when running retreats!
To your wanderlust life,
Melanie Scott, Retreat Blueprint Coach & Copywriter @ Retreat Blueprint Program
As a self-proclaimed retreat-junkie, Melanie Scott knows firsthand the power and transformation of traveling with a group of like-minded people who are ready to dive deep into themselves. It’s pure magic! Melanie has planned, co-facilitated and attended dozens of retreats all over the world and is beyond excited to help other retreat enthusiasts do the same.
As a Retreat Blueprint Coach, Melanie specializes in helping heart-based entrepreneurs position themselves so they are a smashing success (and make an income that knocks their socks off!) As a Retreat Blueprint Copywriter, Melanie channels her copywriting chops to help retreat leaders add sparkle to their offerings so they shine to the cosmos and back.
If you’re interested in business coaching or polishing up your online content to a fine shine, reach out to her at melanie@wanderlustentrepreneur.com.
Hi
I’m a primary care physician starting my first stress management retreat and having a hard time marketing.
Please help!
Hi Rekha!
Marketing can be challenging if you don’t have all the right pieces in place. For your retreat to sell it has be delicious sounding and the value has to be clear to your potential clients, as well as the benefits and the beauty of it – something your retreat page is lacking. So I’m going to guess that this is the first of a chain of issues. I hope you are going to be joining us for our upcoming webinar – that will help you a lot in understanding retreat marketing. Are you going to be joining us? You can register here: http://www.wanderlustentrepreneur.com/retreat-planning
Blessings, Sheri
Fantastic content. Thank you.