Boldness has genius, power, and magic in it.  Begin it now.”
~W.H. Murray

There are millions of coaches, healers and teachers all over the planet these days.  While they vary in specialty, message and skillset, they generally have two things in common.

One, they want to create lasting transformation in some form or another in the clients they work with.  Two, they desire to earn some serious cash doing it.

Yet, so many of them struggle with bringing home the benjamins. 🙂

Can you relate?

Have no fear.  Boldness is here.  Say what?

Truth be told, one of the best things you can do for your growing biz is be bold!  Deliver your message with a pizzazz, finesse and sparkle that leaves your people knowing exactly what you’re all about and hungry for more!

Offer them something different – not the same old boiled chicken.  Commit to a viewpoint that sets you apart – and make sure it shines.

Audaciousness sells.  Playing it safe doesn’t.

It takes serious courage to step out from the herd and proclaim a bold message to the world.  The good news is courage is already within you.  Sweet!

The next time you’ve got your biz on your brain, give boldness a try and keep these tips in mind:

Choose an Unusual Retreat Location:

Instead of venturing off to Costa Rica or Bali to host a retreat (both of these are lovely spots but highly popular and a bit overdone), why not take your peeps someplace else?

Ask yourself – what’s a location that’s a bit unexpected but would be a fantastic fit for my people and my work?  How about the sparkling beaches of Vietnam or the beautiful foothills of Rishikesh, India?

Both of these are off the beaten path but offer a majestic backdrop from some serious transformation.  If these are a bit too exotic for you or just not in your flow, consider a dazzling spot closer to home that has a unique appeal.

For those of you in the United States, this might mean taking your people to a quiet boutique hotel in Chacala, Mexico or a beautiful sprawling hacienda in Ojai, California (these are two of my local faves from my home base in Los Angeles).

Chacala is nestled about an hour outside the hustle and bustle of Puerto Vallarta and offers all the pristine beauty of beachfront Mexico without the crowds.  It’s the perfect little slice of paradise for deep unwinding and transformation!

Meanwhile, Ojai is a power vortez set amongst rolling hills and lush, green trees.  Its exquisite energy permeates people to their core and is an ideal setting for self-reflection and meditation.

Regardless of where you choose, the bottom line is this: If you want to stand out from the crowd, don’t take your people where the crowds are retreating!

Take a Stance That’s Outside the Norm

One of my favorite ways to get down and dirty with boldness is to offer a viewpoint that’s different than most people (be it on my blog, in my emails or on my website). Doing this really captures people’s attention and often compels them to want more!  Just be careful it’s not offensive.

For Wanderlust Entrepreneur, being bold means teaching our peeps they should never advertise their retreats.  Instead, they should spend time list building and marketing their retreats to their tribe only.

For me – in my coaching biz as a breakup specialist – being bold means telling my peeps they should consider keeping their ex in their inner circle as opposed to ostracizing him or her to the barren land of “I’ll never talk to you again.”

Why?  Because in the aftermath of my divorce, some of my best heart healing happened through discussions with my ex about our relationship, the challenges we faced and our feelings about it all.  Although many folks find this idea a bit shocking (and perhaps repulsive), it’s one of my potent healing tips (and has become a hallmark of my biz).

I suggest you consider being bold in your stance, too.  Find one or two ideas that are outside the box and use them to garner interest and attention in your biz!  Why not?

Use Electric and Engaging Language

When you’re engaging with your peeps, it’s super-duper important that you sound excited, enthused and majorly amped about whatever it is you’re riffing about.

According to oodles of marketing data about the habits of online users, you only have a few seconds to grab people’s attention before they decide whether they are going to keep reading or move on to the next thing.  You want your people to soak up each and every word you’re uttering, so choose words that are oh so juicy, delectable and downright irresistible.

Don’t say: “If you want to take time for yourself and connect with some like-minded people, come to my retreat in Greece!”  That’s such a snooze-fest!

Instead, why not dazzle your people with: “If your soul is craving an adventure that will leave you feeling deliciously connected to your deepest inner wisdom and juiced up to go for your life like never before, join me and an amazing tribe of magnificent women on a seven-day journey of a lifetime to Greece!”

See the difference? 

Using bold and vivid language gives your people a serious dose of energy and a huge helping of the magic that is YOU.  Don’t hold back.  Give them everything you’ve got!

The next time you’re crafting copy or reaching out to your peeps, be as vibrant as you can be.  Ask yourself how you can show up bigger and brighter than you ever have before.  Amp it up and then watch what happens!

I hope these tips help, amazing ones.  I’m so with you on this journey!

Want 1:1 Support For Your Retreat Biz?

Then you’ll DEFINITELY want to check out our 1:1 Business Coaching!

Yes, that’s right.  If you’re ready to banish your business woes and say yes to a clear path to success, private business coaching is for you.  Together, we can have you breathing easy as we:

• Say buh-bye to your confusion and say yes to a step-by-step plan to create the thriving online business you’ve been craving
• Hone in on the most pressing problems your peeps are plagued by so you can solve them with swoon-worthy offerings and irresistible programs
• Narrow your niche to ensure you’re positioned as an expert with a brand that sparkles
• Amp up your website so it’s dripping with copy that sizzles and sells (no boiled chicken here!)
• Map out your year of majorly motivating and life-altering retreats, programs and offerings
• Craft a fabulous freebie that showcases your brand and offers your peeps a slice of your brilliance
• Identify and implement a list-building strategy with awesome autoresponders that starts jamming your inbox with new names (yippee!)

Just imagine having a retreat expert and coach guiding you through every twist and turn of setting up your new business so you can stop second guessing yourself and see results. Come on over to our coaching page to learn more!

To your wanderlust life,
Melanie Scott, Retreat Blueprint Coach @ Retreat Blueprint Program

As a self-proclaimed retreat-junkie, Melanie knows firsthand the power and transformation of traveling with a group of like-minded people who are ready to dive deep into themselves.  It’s pure magic!  Melanie has planned, co-facilitated and attended dozens of retreats all over the world and is beyond excited to help other retreat enthusiasts do the same.  As a Retreat Blueprint Coach, Melanie specializes in helping retreat peeps add sparkle to their offerings so they shine to the cosmos and back.  If you’re looking to polish up your content, reach out to her at melanie@wanderlustentrepreneur.com. (And yes, in her main biz she’s a breakup specialist  – but we can’t keep her away from retreats!)