Imagine this: You’ve signed up for a retreat you’ve been dreaming about it’s a chance to relax, grow, and connect with like-minded people. But when you arrive, there are only three other attendees instead of the eight or ten you envisioned. How do you feel? Surprised? Disappointed? Deceived? 😬
As a retreat leader or attendee, navigating the expectations around group size can be tricky. Let’s dive into why smaller group sizes might not only be okay but could actually make your retreat experience even better.
💯Setting the Stage: Why Expectations Matter
When you sign up for a retreat, your expectations are shaped by the marketing you’ve seen—the photos, the testimonials, and maybe even the promise of new friendships. But what happens if reality doesn’t match your mental picture? 🧠
Here’s the key: clear communication is everything. Retreat leaders who are upfront about group size—whether it’s flexible or capped—set the stage for trust and understanding. Transparency helps attendees feel informed rather than caught off guard.
For example, instead of saying, “Our retreats are filled with amazing connections and heart-felt group activities,” a leader could say, “Our retreats are intentionally designed to create deep heart-felt connections, whether we have three attendees or ten.” See the difference? It’s all about managing expectations.
🔮The Magic of Smaller Groups
Sure, a larger group can bring exciting dynamics, but smaller groups come with their own special magic. (Make sure to pay attention here if you’re having trouble filling your retreat and you only have a few folks attending!)
🌈Here are a few reasons why an intimate retreat might be even better than you expected:
1. More Personalized Attention
With fewer attendees, the retreat leader has more time to focus on each individual—your goals, your questions, and your journey. This can lead to deeper insights and a truly tailored experience.
2. Stronger Connections
In a smaller group, it’s easier to build meaningful relationships. There’s less “splintering” into cliques, and everyone gets a chance to bond. By the end of the retreat, you’re likely to leave with lifelong friends.
3. A Calmer Atmosphere
Large groups can sometimes feel overwhelming. A smaller group offers a quieter, more peaceful vibe that lets you truly relax and immerse yourself in the experience.
4. Flexibility and Customization
With fewer people, the retreat leader can often tweak activities or schedules to better suit the group’s energy and needs. It’s like having a bespoke retreat crafted just for you.
💝How Retreat Leaders Can Manage Expectations
If you’re a retreat leader, here are some tips to ensure your attendees feel informed and excited, no matter the group size:
1. Be Upfront About Group Size
Let attendees know if your retreats are designed to be intimate or if group size may vary. For example, you might say, “We create magic whether there are two or twelve attendees—and each group brings its own unique energy.”
2. Highlight the Benefits of Intimacy
Use your marketing to emphasize the perks of smaller groups: personal attention, deeper connections, and a more customized experience.
3. Focus on the Quality of the Experience
At the end of the day, what matters most is delivering what you promised—a transformative, enriching retreat. When attendees feel they’ve gained incredible value, the numbers become secondary.
4. Have a Contingency Plan
If certain activities require a larger group, make sure you have alternative options ready. This ensures attendees never feel like they’re missing out.
😎For Attendees: Adjusting Your Perspective
If you find yourself in a smaller-than-expected group, try shifting your focus. Instead of seeing it as “just” three people, think of it as a chance for a more personal and intimate experience. Here are some ways to make the most of it:
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Lean Into Connections: Smaller groups mean more time to truly get to know the other attendees.
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Take Advantage of Access: Use the opportunity to ask the retreat leader all your burning questions.
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Focus on Your Goals: With fewer distractions, you might find it easier to dive deep into your personal growth journey.
✏️The Bottom Line…
Group size does NOT define the success of a retreat. What truly matters is the experience: the connections that are made, the growth that’s achieved, and the memories that are carried home. Every retreat is a unique adventure—and it’s often the unexpected moments that make it truly unforgettable.
So, next time you’re planning or attending a retreat, remember: it’s not about the numbers. It’s about the journey.
To your wanderlust life and biz, Sheri & the whole Wanderlust Team! xox
Dr Sheri Rosenthal is known as one of the most sought after retreat strategists for coaches, speakers, and authors — and is the owner of Journeys of the Spirit Travel®, a boutique agency specializing in the planning and management of group travel.
Through her Wanderlust Entrepreneur Community and her signature course, The Retreat Blueprint Program, she has taught thousands of facilitators how to design exceptional retreats that allow them stand out in their niche. She is famous for helping clients plan, fill, and profit from transformational retreats that change lives in a huge way while adding serious income to their bottom line!